Karen Noelle Larstanna
Creative Director

Healthcare & Wellness Branding, Campaign Strategy, Visual Systems, Brand Stewardship & Storytelling

Creative leader with 20+ years of experience—and a portfolio of award-winning work—shaping healthcare, wellness, and pharma brands through bold ideas, strategic clarity, and collaborative execution. A hands-on creative director trusted to both set the vision and deliver high-impact work, with proven success across diverse audiences: behavioral health, pediatrics, hospice, home health, cancer, cardiology, autoimmune disease, and more. Recognized for turning complex stories into compelling campaigns across digital, video, print, and experiential platforms. Trusted by C-suite leaders and agency partners, with a proven track record of mentoring high-performing teams and delivering measurable impact. Brand-driven, people-focused, and passionate about purposeful design that inspires action.

I shape brand identities that are as strategic as they are creative—grounded in purpose, aligned with vision, and built to last. From brand architecture to visual systems, every element is designed to foster recognition, trust, and connection.
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Red booklet titled 'Our Brand Guide' with colorful PDF pages featuring images of people, text sections, and headings related to brand information.
Design mockups of health-related website and mobile app branding, logo, color palette, font, and inspiration elements, featuring the 'hfSTAT' logo with a red gift box heart icon.
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A collage of four posters featuring stories of individuals associated with BAYADA Hospice. The posters highlight personal stories of Stuart, Clara, Gloria, and Henry, emphasizing their backgrounds, family, careers, and their experiences with hospice
Two portrait photos of smiling nurses in uniform with stethoscopes, one African American woman in blue scrubs and one young woman of mixed ethnicity in red scrubs, surrounded by motivational words like grow, heal, shine, thrive, lead, comfort, and be
Collection of images celebrating Nurses Week 2022, featuring diverse nurses including a woman in scrubs with a stethoscope, wearing a face mask, wearing glasses, and with a nurse badge. The top banner reads 'Bayada Nurses Week 2022 Save the Date'.
Collection of nurses week promotional posters and website layouts featuring black and white images of nurses wearing masks, with messages celebrating nurses and emphasizing themes of sharing, caring, and daring.
Collection of five promotional posters for Bayada featuring diverse healthcare professionals, with headlines like "Heroes on the Home Front," "Heroes Know Heroes," and "Perks & Freebies" in red text.
Collection of Bayada promotional flyers featuring diverse women, seniors, and healthcare workers with messages about family care, home safety, and healthcare job opportunities.
Four promotional banners promoting BAYADA Home Care & Hospice Month, each featuring a different smiling healthcare worker in various professional settings. The banners include the slogan "Be YOU with BAYADA" and the BAYADA logo.
Promotion flyers for Bayada's Talent Scout program encouraging friends to refer friends for rewarding opportunities, featuring a photo of two smiling women, QR code for office use, and details about referral rewards.
Three advertisement banners for Bayada's Talent Scout program, featuring groups of happy women and the slogan 'Refer. Reward. Repeat.'
Flyers for BAYADA Home Health Aide job recruitment featuring diverse caregivers and text highlighting job benefits, a sign-on bonus, and instructions to apply, with QR codes for application.
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A promotional poster featuring a woman in red scrubs holding a large letter B. The poster includes the slogan "BE a team builder. Refer. Reward. Repeat." and mentions "New Talent Scout". There are also two business cards with similar slogans and bran
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Collection of medical training slides and diagrams related to heart failure and patient care.
A digital presentation and printed materials about Flexion's microsphere technology for musculoskeletal diseases, including slides showing muscle anatomy, disease information, and treatment Q&A.
Digital tablets displaying information about risk factors of cataracts, including diagrams, text, and a photograph of an elderly man.
A collage of five photos with labels indicating concerns about home safety and maintenance, including late payment notices, unwashed dishes, expired medications, moldy food, and objects in odd places. Text on the right asks "What should you do next?
Infographic titled 'Tips for getting the most out of your doctor appointments' with four tips: 1. Write down physical and emotional symptoms; 2. Make a list of medications, including supplements and vitamins; 3. Ask your doctor if you're up to date o
Infographic with four tips for getting the most out of doctor appointments, including writing down symptoms, making a medication list, asking about vaccinations, and noting recommended changes. Features images of a senior woman, a healthcare professi
Infographic with tips for using a memory box, featuring numbered steps with photos of elderly people, keepsakes, and decorative items on a blue wooden background. Includes instructions and a call-to-action to download a guide.
Brochure cover with a background of closed black umbrellas and one pink umbrella. Text reads: "It’s time to rethink BRCA testing in metastatic breast cancer. A BRCA mutation may qualify your metastatic patients for a clinical trial with a PARP inhibi
Brochure or flyer featuring images of healthcare professionals and patients, with a slogan 'Another step, another story, another moment' and text about pancreatic cancer and life-extending treatment.
Cover page of a report titled 'Best Practices in Effective Executive Communications,' featuring a colorful abstract geometric shape, with a subtitle listing 'The Four Cs: Comfort, Context, Content, Connection.' Next to it are a two-page spread with c
Collection of three reports from BAYADA, including the 2022 Progress Report on Diversity, Equity, and Inclusion, the 2023 ESG Report, and the 2023 Progress Report on Diversity, Equity, and Inclusion; each cover features diverse people in various sett
Brochure for Bayada personal care services featuring images of diverse people and caregivers, with text highlighting trust, quality care, and compassion.
Brochure and pamphlets for BAYADA Hospice featuring images of elderly and caregiving scenes, with headings like "This is Your Story," "Hospice is...," and "About You."
Two newsletter pages from Bayada, one focused on pediatric care with healthcare professionals and children, and the other on senior nutrition and Duchenne muscular dystrophy, featuring articles and images of smiling healthcare workers and children.
Infographic highlighting career opportunities in home care nursing, including training paths, certifications, roles, and future outlook at BAYADA Home Health Care.
A detailed infographic illustrating complicated case management steps for trach/vent patients and families, including discharge preparation, transition home, start of home care, and ongoing home care, with additional information on patient and family
Collection of health and safety informational posters for seniors and families, including statistics on home care, hydration, flu prevention, holiday safety, and fall prevention.
Information poster titled "Meditating on the Run" with instructions and benefits of meditation, featuring a woman in a red shirt sitting cross-legged, meditating.
Cover page of a guide titled 'How to Help Your Aging Parent Stay Safe at Home', featuring a line drawing of a caregiver assisting an elderly person with a walker. The guide is by Bayada with the slogan 'We Love What We Do' at the bottom.
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A red booklet titled 'Our Brand Guide' placed on a light wooden surface with the text 'BAYADA Brand Book' below.
Collage of five images with text overlays promoting healthcare careers and therapy. The top left shows hands stacked in a group with the text 'Team of Teams, The Future of Home Healthcare.' The top right features a smiling baby with the text '3 Thing
A collage of video thumbnails related to healthcare, nursing, home care, and career resources, including titles like Skilled Nursing Vision, Tribute, DEI, What is Homecare, Client Experience, Home Health All Hands, find a job, Three Things, Recruitin
Cover of a book titled 'Home Care: It's the future of health care' with an illustrated house and sun on a light blue background, and the subtitle 'Leadership Coaching' at the bottom.
Map of the United States with a red circle in the center containing the text 'PPE Excellence Lessons Learned in the COVID-19 Pandemic'. There are illustrations of virus particles surrounding the circle.
Computer screen displaying the BAYADA Jobs website with a photo of two people shaking hands, with the text 'Strength' written over the image and a red banner at the bottom that says 'find a job.'
A group of healthcare professionals in a locker room, some wearing red scrubs, listening to a woman in gray scrubs explaining using a chalkboard with diagrams. The setting suggests a team meeting or training session, with the caption "Skilled Nursing
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Exhibition booth for prothena with posters and brochures about amyloidosis research and a visual eye chart with the phrase 'If you look for amyloidosis, you will find it.'
Exhibition booth for Astellas Oncology with displays, informational panels, and seating areas focused on cancer care and research.
Digital infographic about oncology pipeline with color-coded cancer types and phases, featuring diagrams of the human body and flowcharts for cancer staging and treatment planning.
Exhibition display panels and banners about BRCA mutation testing and PARP inhibitors for breast cancer, featuring DNA helix diagrams and informational text.
A collage of pharmaceutical company BioMarin's website pages and informational materials, including a timeline of company history from 1997 to 2014, and images of research and clinical studies for ABRAZO and EMBRACA trials.
Display panel titled 'Explore' with information about pseudobulbar affect (PBA), including its differences from depression and related neurological conditions, with smaller images showing an interactive screen and exhibit at a museum or science cente
Scientific research poster and infographic about pseudobulbar affect (PBA) highlighting emotional and neurological factors, symptoms, and differences from depression.
Exhibition display about expert conversations in heart failure, featuring a large heart graphic, images of doctors and patients, and questions about heart failure and patient care. Seating area with chairs and tables in a modern conference setting.
Set of graphics and photographs from a medical workshop on heart failure, featuring abstract heart illustrations, presentation slides, and exhibition displays.
An event stage setup with two screens and a banner displaying a graphic of icy surface with the text "Below the Surface" and "Meet the Experts: Psoriasis Case Studies".
Marketing materials, including a large banner, flyers, and a brochure, promoting a headache triggers seminar with an abstract illustration of a person's head and brain in orange, black, and white colors.
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Multiple digital devices displaying an article titled "When Migraines Strike" with a graphic of a woman holding her head and colorful abstract elements.
Two digital tablets displaying women's health information about mental health, one with a pink background and the other with a black and white photo of a distressed woman.
Digital devices including a website on a laptop, tablet, and smartphone displaying information about living with chronic migraine, with a black, white, and red color scheme and an image of a woman holding her head in pain.
Exhibition booth with pink floral-themed banners and informational panels about arteriosclerosis in women.
Digital devices displaying a website called 'Lupus' with a woman holding an umbrella against a sunset sky, on a screen, tablet, and phone, set up for a presentation or booth.
Exhibit booth for the 'Great Maskerader' with information about Amy Loid, including virtual reality headsets for diagnosis, Augmented Reality mirrors, and educational displays.
Promotional materials for becoming a mentor, including a graphic with the text "Become a Mentor", a quote by Benjamin Franklin, business cards with black and white photos, and a smartphone displaying an Instagram profile featuring a portrait of a man